"the man who set out to improve Americans’ taste in coffee"
So describes the NYTs, with no irony, the man who started Starbucks.
If Starbucks is an improvement, I have no wish to contemplate the dire, direst - much direr than climate change doomsday predictions - state of any other coffee being drunk in the US of A.
Starbucks is going into the instant coffee making business.
Just when you thought the worst days of instant coffee were behind us.
(Oh, all except Nescafe, of course, which is coffee essence, not coffee.)
Starbuck's coffee, now in instant