“Suddenly,” Leibovich writes, “anyone without facial warts could call themselves a ‘strategist’ and get on TV. Or start an e-mail newsletter, Web site or, later, blog, Facebook page or Twitter following — in other words, become Famous for Washington.”No reason to feel smug.
It has also enabled journalists to turn themselves into pundits, with all the glittery and greasy emoluments of that lower trade. “Punditry,” he writes, “has replaced reporting as journalism’s highest calling, accompanied by a mad dash of ‘self-branding,’ to borrow a term that had now fully infested the city: everyone now hellbent on branding themselves in the marketplace, like Cheetos (Russert was the local Coca-Cola). They gather, all the brands, at . . . self-reverential festivals, like the April White House Correspondents’ Association dinner, whose buffet of ‘pre-parties’ and ‘after-parties’ now numbers more than two dozen — because a single banquet, it is clear, cannot properly celebrate the full achievements of the People Who Run Your Country.”
Washington sounds just like Canberra, but with more parties and better food.
Book review: This Town - Mark Leibovich