Coles supermarkets are selling bakery goods as ''freshly baked'' even though they were made up to six months earlier in Europe.
Croissants, danishes and muffins are being shipped frozen from Germany, Belgium and Denmark.
Janet Blythman, the head of the National Baking Industry Association, said a range of baked products from overseas would be shipped snap frozen. It would take a minimum of 10 weeks to reach Australia from Europe, she said. In its frozen state it would have a maximum shelf life of six to 12 months.Because there's no one local - on this continent - AT ALL - who can whip up some muffins, or Danish pastries, or 'artisan' breads that would be priced less on the shelves than the cost and resulting price of freezer storage and 10 weeks shipping?
Hard to beat freshly baked goods that are only six months old