... the process [is called] “controlled atmosphere stunning,” but Mr. Pitman said his company was considering the phrase “sedation stunning” for use on its packages. Also on the short-list: “humanely slaughtered,” “humanely processed” or “humanely handled.”
The trick, he said, is to communicate the goal of the new system, which is to ensure that the birds “not have any extra pain or discomfort in the last few minutes of their lives.”Yes, the marketing of stress-free chook deaths will be one of the great moral PR challenges of this decade.
Two premium chicken producers, Bell & Evans in Pennsylvania and Mary’s Chickens in California, are preparing to switch to a system of killing their birds that they consider more humane. The new system uses carbon dioxide gas to gently render the birds unconscious before they are hung by their feet to have their throats slit, sparing them the potential suffering associated with conventional slaughter methods.Coming to a store near you will be gently dug carrots and the beautiful killing of beef.
New way to help chickens cross to the other side