Much to the shock of billionaires everywhere, the Australian public aren't outraged by Rudd's proposed super-profits tax.
It's not a deal breaker, not a vote changer.
That's according to research paid for by mining companies.
What the research did find was that one K.Rudd - not a new tax - was the stink bomb in the room.
Unlovable when voted in, nowadays Rudd is plain unloved.
It's Kevin Rudd, not mine tax