"beginning on Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers, as occurs frequently. The new rules also take aim at celebrities, who will now need to disclose any ties to companies, should they promote products on a talk show or on Twitter.
For bloggers who review products, this means that the days of an unimpeded flow of giveaways may be over. More broadly, the move suggests that the government is intent on bringing to bear on the Internet the same sorts of regulations that have governed other forms of media, like television or print."
At least one academic has let the whole interwebs thing pass by without paying attention:
“It crushes the idea that the Internet is separate from the kinds of concerns that have been attached to previous media,” said Clay Shirky, a professor at New York University."
Crushes the idea? Crushes?
That idea never got off the ground, has never required crushing.
The interwebs has been subject of vigorous argument over originality, copyright, authenticity, value, quality and so on since the beginning of, err, the world wide web.