January 8, 2008

Where will this end?

"Australian website girl.com.au is now promoting a feature about Brazilian waxes, otherwise known as a torture device in which all the hair in a woman's nether regions is ripped off with a combination of hot wax and a high pain threshold. The website, which appears to be mostly read by girls in the nine to 14 age bracket, says of the Brazilian: "Nobody really likes hair in their private regions and it has a childlike appeal."
Why 10 is too young for your first Brazilian ...

The moral imperative of mothers and fathers, or even basic social norms and decorum, no longer hold sway over profits.

How do we stop these things?

Which words, which metaphors, which paradigms do we need to enlist to convey our emotional and ethical rejection and repugnance, to the authoritative degree necessary, to see these sick and destructive trends reversed?

(Oh, ooops, that's right: no time, no time, we're too busy reversing the climate!)

5 comments:

  1. As the mother of two teen-age girls, I can relate to this theme.

    The best way to combat it is to raise our kids (boys are targets, too) to think for themselves and not blindly follow the herd of sheeple.

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  2. "A childlike appeal"? I'm flabbergasted, and I'm hard to flabbergast.

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  3. Kathy8:44 PM

    I understand what you are sayin' cube.. But... peer group pressure is a powerful thing.

    I have an eleven year old daughter who things her friends know (and have) it all!

    No matter what I say!!!(Shakes head)

    I think Caz is right. " How do we stop these things?"

    People are too busy focusing on inconsequential things.. As Caz pointed out.

    Yep we're fiddling while Rome burns!

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  4. Dunka - gob-smacked, flabbergasted, and stupified.

    "A childlike appeal"?

    Some (childless) utter-arsehole in an advertising agency would have been paid a six figure sum to come up with that perversely and unfunny ironic copy.

    Let's take another perspective, just for fun, shall we?

    - identical (but differently named) product

    - target market: women aged 35 to 50

    - advertising copy: "A childlike appeal"?

    //end, statement of the obvious

    ReplyDelete