All the regulations under the sun might make everyone feel morally superior and well satisfied with their dreadfully responsible lobbying efforts, but they make no difference to the real world.
So, go ahead, surrender your lives to governments and corporations, but don't expect a different outcome to the one you have now.
"Heavy-handed lobbying by Australian manufacturers has stopped politicians on both sides of the fence from supporting bans on junk food marketing to kids, a leading obesity expert says.In steps Greens
Professor Boyd Swinburn from the International Obesity Taskforce has used an international consumer rights conference inHe said statutory government regulations and standards were urgently needed but direct lobbying by food manufacturers had blocked this.
to attack the Government and the food industry over their failure to help curb the obesity epidemic. Sydney
He urged swift changes in government policy and regulations to curb the epidemic, and said the World Health Organisation needed to urgently develop an international plan limiting marketing to children."
"The Australian Greens have called for an end to junk food advertising during children's television hours, labelling it unethical and unfair to parents.
Greens leader Bob Brown on Wednesday launched a policy that would give the federal health minister the power to decide what foods could be advertised during morning and after school television programs.
Senator Brown said all food advertising directed at children should be banned unless companies could demonstrate a valid reason for broadcast."
Brown even tosses about the names of some other countries:
"Senator Brown said other nations, including Sweden, and Quebec in Canada had similar controls but both Australia's major parties were kowtowing to the political power of big food corporations."
Brown names countries, but doesn't cite the 15 odd years of evidence from any of them. You know, a goodly period of time from which evidence of success can be measured, established, proven, as opposed to knee-jerk, moral high ground, vacuous but feel-good, and oh, gosh, other countries have done this, so we should too, so as to show what progressive, stand-up-to-bully corporations, and vitally active citizens we are! Hooray! Hooray!Sweden have had bans on advertising directed at children under the age of 12 years since 1991, which is when they first started worrying about childhood obesity.
Would you like to know the blowback from this intuitively terrific sounding nanny-state action?
Oh good, because I'm going to tell you anyway.
Childhood obesity in Sweden has continued to increase.
The quality of television for children has plummeted. No big surprise; there's no revenue in children's television shows.
The price of toys is 50% higher than in any other European country.
So, go ahead folks. Keep lobbying to ban food and drink advertising aimed at children. Demand that the government be proxy parents. Then wait for the kids to get fatter, and wait for the blowback.
But, yeah, everyone will magically feel good. Big success.
Pity that parents and peers have repeatedly been shown to be the only real influences on children, not advertising.
*Regulations will save us, because we have no intention of saving ourselves*
Greens call for end to junk food ads ...