A growing cadre of academics – yes, that would be a cadre of them - studying how movies are made, financed and distributed, are finding that the studio’s assumption that big stars will increase a movie’s bottom line is simply wrong.
“There is no statistical correlation between stars and success”
Once other factors influencing the success of a film were considered, a star had no impact on its rate of return. Employing a star had virtually no discernible impact on the box office itself.
“Looking across a sample of more than 2,000 movies exhibited between 1985 and 1996, they found that only seven actors and actresses — Tom Hanks, Michelle Pfeiffer, Sandra Bullock, Jodie Foster, Jim Carrey, Barbra Streisand and Robin Williams — had a positive impact on the box office, mostly in the first few weeks of a film’s release.”
(Hello? Where is Julia Roberts hiding when you want to give a Duh Report?)
Update: Speaking of Julia Roberts, she of the proudly hairy armpits: seems Ms Roberts has an increasing number of hairy hygiene habits that the rest of us tend to eschew. She recently discussed how she hates washing her hair, and likes to stretch a salon done hair-doo to the very limits of decency and humanity. “After he does my hair, I won’t do anything to it for two weeks,” she gushed. “I can go a good 10 days before it gets greasy.” Or smelly, or messy, or dandruffy, or plain eeeewwwwy.